chez by reimaginehome

Privacy Policy

Last updated 12 October 2026Effective date 12 October 2026

1Who We Are and What This Policy Covers

1.1Scope. This Privacy Policy explains how Styldod, Inc. ("Styldod," "we," "us," or "our") collects, uses, shares, retains and protects personal information in connection with chez by reimaginehome ("chez"). It covers the chez websites, web applications, any mobile applications, the chez launch list, our emails and our support channels (together, the "Service"). Capitalized terms not defined here have the meanings given in our Terms of Use.

1.2Controller. Styldod, Inc. is a Delaware corporation located at 3500 South Dupont Highway, Dover, Kent County, Delaware 19901, USA. Styldod is the controller (or "business") responsible for your personal information processed through the Service. chez is a product of Styldod, which also operates ReimagineHome AI.

1.3Paddle. Paddle.com is the Merchant of Record for all chez orders. Paddle processes your payment details as an independent controller under its own Privacy Notice. This Policy describes the payment information that Paddle shares with us.

1.4Clients of professionals. A designer, stager, agent or other professional may upload photos of your home for you. If they do, they are responsible for having your permission and for giving you any notice the law requires. Our handling of that content is described in this Policy.

1.5Questions. For privacy questions or requests, contact info@reimaginehome.ai.

2Summary

3Information We Collect

We collect the information described below. Not every category applies to every user or every feature.

3.1 Information you give us

• Account information.

  • Name (optional at sign-up) and email address.
  • Password or other authentication credential.
  • Email-verification codes, Account identifiers and settings.

• Launch list information. If you join the chez launch list, we collect:

  • your email address, country, the option you select under "I am" (for example, Homeowner, Interior Designer or Real Estate Professional), and an optional first name;
  • this information is stored in ReimagineHome's Photos to 3D waitlist, which Styldod operates; and
  • joining the launch list does not create an Account.

• Photos and room content.

  • The photographs and other images you upload, and any room names, notes, measurements and prompts.
  • Any information about the room or property that you choose to provide.

• Design activity.

  • Furniture, colors, textures, materials and finishes you try.
  • Changes you make to arrangement, and views you save, export or share.
• Professional information. Your role or profession, if you tell us.

• Support and communications.

  • Messages, feedback, survey responses, refund or billing inquiries, and attachments you send us.
  • Your replies to our emails.

3.2 Information we generate

• Rooms and Outputs. We generate the following from your photos:

  • 3D reconstructions, and estimated dimensions, positions and areas;
  • floor plans and wall elevations;
  • surface, depth, geometry and object maps;
  • renders, edited images, design variations and share links.

• Order and entitlement records.

  • Room Credits purchased, used, restored and expired.
  • Order numbers and amounts.
  • Preview Pricing eligibility.
  • Refund and dispute status.

3.3 Information collected automatically

• Device and technical data.

  • IP address, browser type and version, operating system, and device type.
  • Screen and graphics (WebGL) capability, language, time zone.
  • Session identifiers, logs, error reports and security events.

• Usage data.

  • Pages and screens viewed and features used.
  • Build events, actions taken, and time spent.
  • Referring pages and campaign source.
• Approximate location. Country, region or city, derived from your IP address. We do not collect precise GPS location from your device.
• Cookies and similar technologies. See Section 10.

3.4 Information from third parties

• Paddle. Paddle shares the following with us:

  • your order and transaction identifiers, the products and quantities purchased, and amounts and taxes;
  • your billing country and postal code;
  • your payment method type and the last four digits of your card; and
  • payment, refund and chargeback status.

  We do not receive your full card number or security code.

• ReimagineHome. If you use the same email address with ReimagineHome AI or its waitlists, Styldod may associate those records with your chez Account to manage your preferences and avoid duplicate messages.
• Sign-in providers. If we offer sign-in through a third party (such as Google or Apple) and you use it, that provider shares your name, email address and an identifier, as permitted by your settings with that provider.
• Security and fraud-prevention sources. These may share signals that help us protect Accounts and payments.

4Your Photos: Special Considerations

4.1Photos of homes can reveal more than a room. A photo of a room can show people, family photographs, documents, screens, religious or cultural items, medical equipment, valuables and security systems. A measured model and floor plan of a home can also reveal its layout and entrances. Please:

• remove or avoid people (especially children), documents, keys, codes and valuables before you take your photos; and
• share Rooms only with people you trust.

4.2We do not try to identify people. Our room-analysis models are designed to recognize architectural surfaces, fixtures and objects, not to identify people. We do not use facial recognition. We do not create or store face templates, voiceprints, or other biometric identifiers. If a photo contains an identifiable person or sensitive information, we may reject it, mark it as unsupported, or process it only as needed to provide, secure and moderate the Service.

4.3We do not seek sensitive information. We do not ask for, and do not intend to collect, sensitive personal information through your photos. This includes information about health, religion, ethnicity, sex life or sexual orientation, political opinions, or finances. We do not use photos to infer such characteristics.

4.4Photo metadata. Photos can contain embedded metadata. This may include camera make and model, lens and focal length, orientation, capture date and time, and, if your device records it, GPS location.

• We use camera and lens metadata to help estimate scale and geometry.
• We do not use embedded GPS location to identify where you live or for any other purpose.
• We recommend turning off location tagging on your camera before taking photos.

4.5Other people's homes. If you upload photos of a home you do not own or occupy, you must have the owner's and occupants' permission. This includes a home you are buying, renting or listing, or a client's home. See Section 8 of our Terms of Use.

5How We Use Information

We use personal information to:

• (a)

  Provide the Service. This means:

  • creating and managing your Account and verifying your email;
  • building Rooms from your photos, and estimating measurements;
  • generating drawings and renders;
  • saving your designs and providing downloads and share links.
• (b)

  Process orders. This means:

  • managing Room Credits, restoring credits after failed builds, and applying Preview Pricing; and
  • handling billing questions, refunds, chargebacks and records with Paddle.
• (c)

  Communicate with you. This means:

  • sending verification codes, password resets, receipts, build-status messages, security alerts, and notices of changes to our terms; and
  • responding to support requests.
• (d)
  Send marketing. This includes launch announcements, product updates and offers, where permitted by law and subject to your choices (Section 11).
• (e)

  Keep the Service safe. This means:

  • detecting, preventing and investigating fraud, abuse, security incidents, and prohibited or unsupported content;
  • enforcing our Terms; and
  • handling reports and legal notices.
• (f)

  Improve the Service. This means:

  • analyzing usage, measuring performance, debugging, and developing new features; and
  • subject to Section 7, training, fine-tuning and evaluating AI models.
• (g)

  Meet legal obligations. This means:

  • keeping tax and accounting records;
  • responding to lawful requests; and
  • establishing, exercising or defending legal claims.

6Legal Bases (EEA, UK, Switzerland and Similar Jurisdictions)

Where the GDPR, the UK GDPR, the Swiss FADP or similar laws apply, we rely on the following legal bases:

Where we rely on legitimate interests, you have the right to object (Section 15). Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing that took place before it.

7AI Processing, Model Training and Your Choices

7.1How chez processes your photos. chez uses machine-learning models to analyze your photos. The models detect surfaces and structures, estimate depth and geometry, reconstruct the room in 3D, and generate drawings, renders and design variations. Some of this processing may be performed by third-party AI and computing providers acting on our behalf and under our instructions.

7.2No automated decisions with significant effects. We do not make decisions about you based solely on automated processing that produce legal or similarly significant effects. Automated moderation may flag or block content. You can ask for a human to review the decision (Section 15 of our Terms of Use).

7.3Model training. We may use the following to train, fine-tune and evaluate AI models developed or operated by or for Styldod, so that chez becomes more accurate:

• uploaded photos and the Rooms and Outputs generated from them;
• design activity and feedback;
• de-identified or aggregated information; and
• limited review samples.

7.4Your opt-out. You may opt out of the use of your photos and Rooms for model training at any time. To do so, email help@reimaginehome.ai with the subject "chez Training Opt-Out", or use the setting in your Account where available.

• Opting out does not affect the processing we need to provide the Service to you.
• Opting out applies going forward. It does not require us to retrain models already trained, but we will not use those models to reproduce your content in identifiable form.

7.5Third-party foundation models. We do not use your private photos, Rooms or Outputs to train third-party foundation models unless you expressly opt in. Where we use third-party AI providers, we apply contractual and technical controls appropriate to the processing.

7.6AI markers. Outputs may include visible watermarks or machine-readable markers that show they were generated or modified with AI. We may add these to comply with law and industry standards.

8How We Share Information

We share personal information only as described below. We do not sell personal information.

• Paddle (Merchant of Record).

  • Why: to process your payment, calculate and collect taxes, issue receipts, prevent fraud, and handle refunds and chargebacks.
  • What: your email, country, order details and transaction identifiers.
  • Paddle acts as an independent controller for its payment processing.

• Service providers (processors) acting on our behalf. They may use the information only to provide services to us:

  • cloud hosting, storage, content delivery and computing;
  • AI and image-processing providers;
  • email and messaging;
  • customer support;
  • analytics, error monitoring and performance; and
  • security and fraud prevention.
• Within Styldod. Our personnel, and ReimagineHome systems operated by Styldod, may access information where this is needed for the purposes in this Policy. One example is the shared launch list.

• People you share with. When you create a share link, anyone with the link can view what you chose to share. Depending on your choices, this may include:

  • the 3D Room, its floor plan and elevations;
  • renders and edited images;
  • your original photos; and
  • your name or creator badge.
• Merchants, if you choose. If we introduce shopping features and you choose to visit or buy from a retailer, that retailer receives the information involved in your request. Your dealings with the retailer are governed by its own privacy policy.
• Professional advisers. We may share information with our lawyers, accountants, auditors and insurers, under confidentiality obligations.

• Legal and safety. We may share information with courts, regulators, law enforcement and rights holders where we reasonably believe it is required by law or legal process, or needed to:

  • protect the rights, property or safety of Styldod, our users or others; or
  • enforce our Terms.
• Business transfers. In a merger, acquisition, financing, reorganization, bankruptcy or sale of assets, we may share information with the parties involved, subject to appropriate confidentiality and safeguards.
• With your consent or at your direction.

9Payments

Payments for chez are processed by Paddle, which is the Merchant of Record. Your card number and security code are entered into Paddle's checkout and are not received or stored by Styldod. Paddle may use cookies and device data in its checkout for fraud prevention. For more information, see Paddle's Privacy Notice.

10Cookies, Local Storage and Similar Technologies

10.1What we use. We and our service providers may use cookies, local and session storage, pixels and similar technologies. They fall into these categories:

• Strictly necessary:

  • keeping you signed in;
  • securing your session and preventing fraud;
  • remembering the progress of a build or checkout; and
  • operating Paddle's checkout.
• Functional: remembering preferences, such as viewer settings and reduced motion.
• Analytics and performance: understanding how the Service is used and finding errors.
• Marketing: measuring campaigns. We use marketing technologies only where they are permitted and, where required, only with your consent.

10.2Your choices.

• Where the law requires consent for non-essential technologies, we ask for it before we use them. You can change your choices at any time.
• You can also control cookies in your browser. Blocking strictly necessary technologies may stop the Service from working.

10.3Browser signals. We honor Global Privacy Control ("GPC") signals as an opt-out of any sale or sharing of personal information, and of targeted advertising, where applicable law requires it. There is no common industry standard for "Do Not Track" browser signals, so we do not respond to them.

11Your Communication Choices

• Marketing. You can unsubscribe from marketing emails at any time by using the link in any marketing email or by contacting help@reimaginehome.ai.
• Launch list. You can leave the launch list at any time in the same way.
• Service messages. These are necessary while you hold an Account, so we will continue to send them. Examples include verification codes, password resets, receipts, build status, security alerts and notices of changes to our terms.

12Retention

We keep personal information only as long as reasonably necessary for the purposes in this Policy. When we no longer need it, we delete or anonymize it.

Data used for model training before deletion or opt-out is handled as described in Section 7.4.

13Deleting Your Account and Rooms

13.1How to request deletion. You may delete your Account through your Account settings, where available, or by emailing help@reimaginehome.ai from your Account email address.

13.2Before you delete. Account deletion permanently removes your Rooms and Outputs. Any unused Room Credits are forfeited without refund (see our Refund Policy). Download anything you want to keep first.

13.3What we keep. After deletion, we keep only the information we must or may lawfully retain under Section 12. Examples are order records and records needed for fraud prevention.

14Security

We use administrative, technical and organizational safeguards designed to protect personal information. These include:

• encryption in transit;
• access controls and least-privilege access;
• secure infrastructure;
• monitoring and logging; and
• vulnerability management.

No service can be completely secure. Please use a strong, unique password and keep your verification codes private. If we become aware of a security incident affecting your personal information, we will notify you and the authorities as required by law.

15Your Privacy Rights

15.1Your rights. Depending on where you live, you may have the right to:

• Access your personal information, and receive a copy in a portable format.
• Correct inaccurate information.
• Delete your information.
• Restrict or object to certain processing, including processing based on legitimate interests and direct marketing.
• Withdraw consent.
• Opt out of the sale or sharing of personal information, targeted advertising, and certain profiling.
• Appeal our decision on your request.
• Complain to a data protection authority.

15.2How to exercise your rights. Email info@reimaginehome.ai with the subject "chez Privacy Request." Many requests can also be handled in your Account settings.

• We will verify your identity, usually by confirming control of your Account email. We may ask for more information where necessary.
• An authorized agent may submit a request for you with proof of authority. We may still ask you to verify your identity directly.
• We will respond within the time required by law, generally within 30 days (GDPR) or 45 days (U.S. state laws). These periods may be extended where the law permits.
• We will not discriminate against you for exercising your rights.

15.3Appeals. If we decline your request, you may appeal by replying to our decision, or by emailing info@reimaginehome.ai with the subject "chez Privacy Appeal." We will respond within the period required by law. If you are not satisfied with the outcome, you may contact your state Attorney General or your data protection authority.

16EEA, United Kingdom and Switzerland

16.1International transfers. Styldod is based in the United States. Where we transfer personal information outside the EEA, the UK or Switzerland, we use appropriate safeguards. These include the European Commission's Standard Contractual Clauses, the UK International Data Transfer Addendum, the Swiss equivalents, or an adequacy decision where available. You may request a copy of the relevant safeguards.

16.2Representatives. Styldod is not established in the EU or the UK. Where we are legally required to do so, we will appoint an EU representative and a UK representative, and publish their details here. Until then, send EEA, UK and Swiss requests to info@reimaginehome.ai.

16.3Complaints. You may lodge a complaint with the data protection authority where you live or work, or where an alleged infringement occurred. In the UK, this is the Information Commissioner's Office. In Switzerland, it is the Federal Data Protection and Information Commissioner.

17United States: State Privacy Disclosures

17.1California notice at collection. This Section, together with the rest of this Policy, is our notice at collection under the California Consumer Privacy Act, as amended ("CCPA").

In the past 12 months, we have collected the following categories of personal information. For each category, the table shows where it came from, why we use it, and who we disclose it to for business purposes:

17.2What we do not do.

• We do not sell personal information.
• We do not "share" it for cross-context behavioral advertising, as those terms are defined in the CCPA.
• We have no actual knowledge of selling or sharing the personal information of consumers under 16.
• We use sensitive personal information only for purposes permitted without a right to limit, such as authenticating you and securing your Account.

If we begin any activity that counts as selling, sharing or targeted advertising, we will update this Policy and provide a "Do Not Sell or Share My Personal Information" opt-out first. Retention periods are described in Section 12.

17.3Your California rights. You have the right to:

• know and access the personal information we have collected about you;
• delete it;
• correct it; and
• opt out of sale and sharing.

We will not discriminate against you for exercising these rights. To exercise them, see Section 15.

17.4Shine the Light. California residents may ask whether we have disclosed personal information to third parties for their own direct marketing purposes. We have not done so.

17.5Other U.S. states. Residents of states with comprehensive privacy laws have rights to access, correct, delete and port their personal information, and to opt out of targeted advertising, sale and certain profiling. These states include Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah and Virginia.

You may exercise these rights, and appeal our decisions, as described in Section 15. Nevada residents may submit a request to opt out of sales; we do not sell personal information.

18Other Regions

Canada and Québec

• You may access and correct your personal information, and withdraw consent, subject to legal and contractual limits.
• Your information may be stored and processed outside Canada, including in the United States, where it may be accessible to authorities under local law.
• The person in charge of the protection of personal information is our Privacy Officer, reachable at info@reimaginehome.ai.

India

• Where the Digital Personal Data Protection Act, 2023 applies, Styldod is a Data Fiduciary.
• You may request a summary of your personal data and its processing, and correction, completion, updating or erasure of your data. You may withdraw consent as easily as you gave it, and nominate another person to exercise your rights.
• You may raise grievances with our Support team (Section 22). If your grievance is not resolved, you may complain to the Data Protection Board of India.

Brazil

• You have the rights set out in Article 18 of the LGPD.
• Our data protection officer (encarregado) can be reached at info@reimaginehome.ai.
• You may complain to the ANPD.

Australia and New Zealand

• We handle personal information in accordance with the Australian Privacy Principles and the New Zealand Privacy Act 2020.
• Information may be disclosed to recipients in the United States and other countries where our service providers operate.
• You may complain to us first. If you are not satisfied, you may complain to the OAIC (Australia) or the Office of the Privacy Commissioner (New Zealand).

Japan, South Korea, Singapore, the UAE and elsewhere

• You may have local rights to access, correct, delete, suspend use of, port or withdraw consent to the processing of your personal information, and to complain to a regulator.
• Your information may be transferred to and processed in the United States and other countries, with safeguards as described in this Policy.
• We will respond to verified requests as required by applicable law.

19Children

The Service is for people aged 18 and over. We do not knowingly collect personal information from anyone under 18. If you believe a minor has given us personal information, contact info@reimaginehome.ai, and we will delete it and close the Account as appropriate.

20Third-Party Links and Services

The Service may link to third-party websites and services, such as Paddle, retailers or social networks. Their privacy practices are governed by their own policies, not this one.

21Changes to This Policy

We may update this Policy from time to time. We will post the updated version and change the "Last updated" date. If a change is material, we will notify you by email or through the Service before it takes effect. If the law requires your consent to a change, we will ask for it.

22Contact Us

Styldod, Inc.
3500 South Dupont Highway, Dover, Kent County, Delaware 19901, USA
Privacy and legal: info@reimaginehome.ai
Support: help@reimaginehome.ai